Hospital Design and Construction | Zig Rubel, President and CEO of Forsight Digital

Kirsty Gogan and Eric Ingersoll co-founded non-profit Terra Praxis to facilitate the design and execution of complex, high leverage strategies aimed at inspiring, and mobilising leaders across multiple sectors.

I have observed many times that we have a great tendency to grasp too early for the physicality of buildings - I need a factory, a hospital, a data centre etc - when they are just labels for the human and human-created activities within.Design to Value.

Hospital Design and Construction | Zig Rubel, President and CEO of Forsight Digital

book the introduction includes the words: -.“What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect upon the launch of a lifesaving treatment, past the data centre and muse upon millions of connected people.”.We know it is through relationships, actions, innovations, and interactions of people; in the context of the global environment and ecosystem, where value is created or destroyed.

Hospital Design and Construction | Zig Rubel, President and CEO of Forsight Digital

The built environment can augment or detract from those value-creating processes, however often the buildings are just like robes, they keep the rain off and the warmth in..In collaborative design processes, if you can achieve this kind of focus on the purpose of the work and the people who create the value; bringing together client, design disciplines, stakeholders, and experts; each with their ideas, concerns, knowledge, creativity, and humility, therein lies the opportunity for exquisite outcomes..

Hospital Design and Construction | Zig Rubel, President and CEO of Forsight Digital

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.The core project management KPI’s are scope, cost and time however purely focusing on these has two fundamental contra-indications.

Firstly, they provide a limit to the value which can be delivered to the client: - as long as we get,., close to the time, cost and scope we have done a good enough job.

If we shoot for the moon and get into orbit we have done well enough.. Secondly, there will be direct antagonism in the value sought by each delivery organisation, the parties will not be aligned in value drivers.. Open discussions and agreements need to be had about what value means firstly for the intent of the endeavour e.g.patients looking for access to medicines; secondly for the party who own the endeavour e.g.